Google Ads

Ad spend that earns,
not burns.

AI-powered campaign management that maximizes your return on ad spend. We don't just run ads — we engineer profitable customer acquisition.

BlackCarrot is a Google Ads management agency based in London, UK, that runs Search, Display, Shopping, and Performance Max campaigns for local service businesses — plumbers, dentists, electricians, bakeries, and more. Management starts at EUR 350 per month with no setup fees, no contracts, and full access to your ad account.

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Avg. client ROAS

3.2x

AI-optimized bidding

24/7

Wasted spend reduction

-40%

Transparent reporting

Weekly

What makes us different

Not just clicks. Profitable customers.

Most agencies optimize for impressions. We optimize for revenue. Every campaign is built around your actual business economics.

🤖

AI-powered bidding

Our AI monitors and adjusts bids in real time — reacting to competition, time of day, device, and user intent faster than any human.

🎯

Precision targeting

Custom audiences based on intent signals, not just demographics. Your ads reach people who are ready to buy — not just browse.

🚫

Negative keyword AI

Continuously identifies and blocks irrelevant search terms. Stop paying for clicks that will never convert.

📊

ROAS-focused reporting

No vanity metrics. Every report shows cost per acquisition, return on ad spend, and revenue attribution.

🌎

Cross-market campaigns

Multilingual campaigns with localized copy and market-specific bidding strategies across DE, NL, UK, US and more.

🔄

Landing page alignment

We optimize or build dedicated landing pages to match every campaign — boosting quality score and conversions.

What's included

Full-service campaign management.

✓ Campaign strategy and account structure
✓ Keyword research and competitor analysis
✓ Ad copywriting (multilingual available)
✓ AI-powered bid management
✓ Negative keyword optimization
✓ Conversion tracking setup (GA4, GTM)
✓ A/B testing on ads and landing pages
✓ Weekly performance reports
✓ Monthly strategy review calls

Campaign types we run

We manage the full Google Ads ecosystem:

→ Search campaigns (high-intent keywords)
→ Performance Max campaigns
→ Display & remarketing
→ YouTube video ads
→ Local service ads

How it works

From audit to profitable campaigns.

We start by understanding your numbers. Then we build campaigns around them.

Step 1

Account Audit

Free review of your current campaigns (or market analysis if starting fresh). Try our free AI website audit to see where you stand.

Step 2

Strategy

Custom campaign plan with target ROAS, keyword strategy, budget allocation, and projected results. See our transparent pricing — no surprises.

Step 3

Launch & Optimize

Campaigns go live. AI monitors performance 24/7. We continuously optimize bids, keywords, and ad copy based on real data.

Step 4

Scale

Once we hit target ROAS, we scale spend into winning campaigns. Expand to new keywords, audiences, and markets.

Frequently Asked Questions

Google Ads — Your Questions Answered

Real answers to the questions small business owners ask most about Google Ads.

How much should a small business spend on Google Ads? +

Most small businesses spend between EUR 460 and EUR 1,840 per month on Google Ads, plus a management fee. The right budget depends on your industry, location, and competition. At BlackCarrot, management starts at EUR 350 per month — your ad budget is separate and fully controlled by you. We recommend starting with at least EUR 460-920 in monthly ad spend to gather enough data for optimization. We'll help you find the right budget during your free 15-minute consultation.

Are Google Ads worth it for small businesses? +

Yes, when managed properly. Google Ads puts your business at the top of search results immediately — you don't have to wait months like with SEO. For local service businesses (plumbers, dentists, electricians), Google Ads captures high-intent customers who are actively searching for your service right now. The key is proper targeting, negative keywords, and conversion tracking. Poorly managed campaigns waste money; well-managed campaigns typically return EUR 2-8 for every EUR 1 spent.

How does Google Ads work? +

Google Ads is a pay-per-click (PPC) advertising platform. You bid on keywords related to your business (like "plumber near me" or "dentist London"). When someone searches those terms, your ad appears at the top of the results. You only pay when someone clicks your ad. Google uses an auction system where your bid amount, ad quality, and landing page relevance determine your ad position. BlackCarrot manages the entire process — keyword research, ad creation, bidding strategy, and ongoing optimization.

What is a good budget for Google Ads per month? +

A good starting budget for Google Ads is EUR 460-1,380 per month in ad spend for most local businesses. Industries with higher competition (legal, dental, HVAC) may need EUR 1,840-4,600 to compete effectively. The management fee is separate — at BlackCarrot, it starts at EUR 350 per month. We always recommend starting smaller, measuring results, and scaling what works rather than committing a large budget upfront.

Google Ads vs SEO — which is better for my business? +

They serve different purposes and work best together. Google Ads delivers immediate visibility and leads — you can start getting calls within days. SEO takes 3-6 months but builds long-term organic traffic that doesn't stop when you stop paying. For most small businesses, we recommend starting with Google Ads for immediate lead generation while building SEO for long-term growth. BlackCarrot offers both services so you can run them in parallel from one team.

Ad spend that earns,
not burns.