The answer is the new front page.
Named in it, or absent from the decision.
They no longer scroll through ten blue links. They ask ChatGPT, Perplexity or Google's AI, get one answer naming two or three companies, and act on it. We make sure yours is one of them.
BlackCarrot is a Generative Engine Optimization (GEO) agency based in London, UK. We make small and mid-size business websites citable by AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Microsoft Copilot — through AI crawler access, answer-first content, entity and schema work, off-site citations and monthly citation monitoring. GEO audits start at GBP 390, in English, German and Arabic.
Free · no signup · 60 seconds · the same check we run on our own six sites
Four answer engines. Four different indexes. Each one opens separately.
Generative Engine Optimization (GEO) is the practice of making a website citable by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Unlike SEO, which competes for a ranked link, GEO competes to be the source the AI quotes inside its answer — where the user often never sees a results page at all.
In practice it means four things: letting the AI crawlers in, writing pages an engine can lift a clean answer from, making your entity unmistakable in machine-readable form, and being mentioned on the sites those engines already trust. Answer engine optimization (AEO) is the same discipline under a different name.
Named in it, or absent from the decision.
An AI answer names two or three companies and the decision is made. There is no page two. You are quoted, or you are not in the conversation. Three measured numbers, not opinions:
US desktop and mobile searches, January to April 2026. The searcher gets what they came for on the results page itself and never reaches a website.
Source: SparkToro analysis of Similarweb panel data, published 9 June 2026.When an AI summary appears, the share of searches that lead to a click on any result falls from 15% to 8% — and links inside the summary itself are clicked around 1% of the time.
Source: Pew Research Center, 68,879 Google searches by 900 US adults, March 2025.Up from 36% a year earlier. In B2B, the AI answer is no longer the exception on the page — it is the page.
Source: BrightEdge, February 2025 to February 2026 tracked-query data.Both matter, and they share technical ground. They are not the same job, and they are not won the same way.
Competing for a position in a list of links.
Competing to be the source quoted inside the answer.
Already running search work with us? The combined offer lives on the SEO & GEO page.
Nothing here is theory. Every one of these was run on our own sites before it was sold to anyone.
robots.txt, llms.txt, rendering. If GPTBot is blocked or the crawler finds only JavaScript, nothing else on this list matters. This is where most sites silently fail — including sites that believe they allow AI crawlers.
Key pages rebuilt so an engine can lift a clean answer: the question as the heading, the answer in the first paragraph, numbers with a named source and a date.
Organization, Service, FAQPage, BreadcrumbList. The engines have to know who you are, what you sell and where you operate, in machine-readable form that agrees with your visible text.
The part almost nobody does. Engines quote what other sites say about you — directories, industry pages, comparison posts, forums. We build that surface deliberately instead of hoping for it.
An English page never wins a German or an Arabic answer. Every language gets its own page, its own keyword set and its own schema — see how we build multilingual sites.
Monthly measurement across engines: where you are quoted, where your competitor is quoted instead, and which gap is worth closing next. Reported as it is, including the months nothing moved.
Most agencies optimize for Google and call the site AI-ready. Google's index only feeds Google's own answers. The other engines pull from somewhere else entirely — and each door has to be opened separately.
Sources largely from the Bing index. One free Bing Webmaster Tools registration opens the door — and most SMBs have never done it.
The same Bing index, so the same single move covers both. Copilot sits inside Windows and Office, in front of exactly the buyers SMBs sell to.
Runs its own index and its own crawler, PerplexityBot. Being fine in Google says nothing about being visible here.
Searches through the Brave index — a door almost nobody works, which is exactly why it is still cheap to win.
Google's own index, but gated separately by the Google-Extended permission. Ranking well is necessary and not sufficient.
Google's index again — the permission is set once and covers both. What differs is which passage gets lifted into the answer.
Product names are trademarks of their respective owners. Blackcarrot Tech is not affiliated with any of them.
Paste your address. Our AI Visibility Check reads your site the way an answer engine does and tells you, in plain words, what is blocking you.
Six live products and brands across nine languages and five markets — inside our own group and outside it. Every technique on this page ran here before it was ever sold. Five are public: click through and check.
Four steps. The first one you can start yourself, right now, for free.
Where you are quoted today, where your competitor is quoted instead, and what it is costing you. Start with the free AI Visibility Check — it tests llms.txt, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, schema and FAQ coverage in about a minute.
Crawler permissions, llms.txt, schema, rendering, sitemap. Usually the fastest win on the list and often the one that has been quietly blocking everything else.
Key pages rebuilt answer-first, in every language you actually sell in, with sources and dates an engine can trust and repeat.
Monthly citation measurement, new answer pages for the questions that keep coming up, and off-site citation building where the engines already look.
Depending on how far along you are. Every engagement starts with a real look at your site — never a template.
Where you stand across every engine, and what to fix first.
The audit plus the full build — technical, content and schema, in up to three languages.
Ongoing. GEO compounds — authority built this quarter still pays next year.
Scope decides the rest. Tell us your site and the questions your buyers ask, and we will quote it properly — or tell you that you do not need us yet. Full service pricing here.
The questions business owners actually ask us about being cited by AI.
Deeper reading: What is GEO? · SEO vs GEO — the difference · GEO meets outbound: getting cited
Run the free check first. If the result is worth a conversation, we will have one. If it is not, you keep the report and we will say so.
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